Social Cognitive Theory of Personality

and Creative Modeling Modeling is not simply a process of response mimicry as commonly believed. Modeled judgments and actions may differ in specific content but embody the same rule. For example, a model may deal with moral dilemmas that differ widely in the nature of the activity but apply the same moral standard to them. Modeled activities thus convey rules for generative and innovative behavior. This higher level learning is achieved through abstract modeling. Once observers extract the rules underlying the modeled activities they can generate new behaviors that go beyond what they have seen or heard. Creativeness rarely springs entirely from individual inventiveness. A lot of modeling goes on in creativity. By refining preexisting innovations, synthesizing them into new ways and adding novel elements to them something new is created. When exposed to models of differing styles of thinking and behaving, observers vary in what they adopt from the different sources and thereby create new blends of personal characteristics that differ from the individual models (Bandura, Ross & Ross, 1963). Modeling influences that exemplify new perspectives and innovative styles of thinking also foster creativity by weakening conventional mind sets (Belcher, 1975; Harris & Evans, 1973).